I will swap you a $4 trillion dollar economy for a cup of tea

For the last 3 months CyTV has been running an experiment. On offer is the follow up platform to the AppStore, in exchange CyTV asked for a cup of tea and a chat.

Unfortunately the xenophobic and insular culture of big tech destroys value and stone walls innovation. To the point where for the price of a cup of tea they have to turn down a $4 trillion economy.

This huge waste of innovation and money is not limited to Apple. To test other companies and raise awareness, CyTV is now releasing from its stockpile of communications and technology platforms, initially targeting appropriate existing platform owners. Those not received will be released to the community.

Please enjoy, if you integrate this into your platform, attribution will suffice. If you would like the fine details intentionally omitted then a cup of tea and a chat is the place to start.

Who will be targeted next, will they have the capacity to make a cup of tea?


Posted in Uncategorized | Leave a comment

how to add 20 million developers. the teaser video

This is the start of the presentation I have made to show Apple. The full presentation is 4:42.

If you are curious as to the answer then please help me show it to Tim Cook from Apple

Posted in Uncategorized | Leave a comment

My open invite sent to Mr Cook CEO of Apple help him see it

From: Cy Starkman

Subject: 20,000,000 developers?

Date: 7 August 2012 12:12:24 PM ACST

To: xxxxxxxxxx@apple.com

Good evening Mr. Cook,

Apologies for not getting one of these invites to you earlier. I have tried to call Apple directly and more discreetly, but naturally no success is to be found that way.

I understand the obvious issues, such as;

  • We don’t want to manage 20,000,000 developers
  • If we have 100 people on the approval team now, we would need 10,000, that is absurd
  • We have 1 billion apps now that cover everything, it is madness to have 100 billion
  • Reports suggest 400,000 apps have never been downloaded, it is already over saturated
  • More developers and apps do not mean more revenue, that is determined by sales not suppliers
  • This would destroy the ecosystem
  • Are there even that many capable developers in the world
  • Who does this clown think he is

I agree and still I would like to show you how to add 20 million developers. For humour, bring rotten tomatoes to throw if I prove to be a time wasting idiot.

I can show Apple Inc. a solution in 15 minutes or less that;

  • solves app diversity (1700+ flashlight apps)
  • solves app discovery (400,000 never downloaded)
  • has minimal impact on the app approval team
  • will expand not dilute the revenue in the ecosystem
  • leverages existing Apple technologies and platforms
  • can be rapidly implemented by a small team
  • can be patented
In humility,
Cy Starkman
+61 437 449912
love is white paper, passion the coloured crayons
Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

Day 3

Day 3

Mercury News, made it up to page 2 of local. Hanging with Aerosmth

Image | Posted on by | Leave a comment

Frequent Astute Queries

20,000,000 developers?

  • Yes

Is it a Hoax or Joke?

  • No

Is there 20,000,000 programmers in the world?

  • Depends on which research you read

How do you claim to do this?

  • As the ad suggests, with two graphics and a slider

So what are the graphics / slider?

  • Well that is the question is it not

How do you solve the app approval and discovery processes?

  • The two graphics and a slider help

What do you want?

  • To deliver a short 15 minute presentation to the Apple Inc. executive team

Do you think they will call?

  • That is their call


Posted in Uncategorized | Leave a comment

Just do it

A cordial invite to Mr. Cook and the executive team of Apple Inc. to attend a short presentation.


Posted in Uncategorized | Leave a comment

Wind Blown – The Filming

Wanna Lookout, Port Lincoln National Park, SA. Quick and dirty on iPhone

The equipment

This technical video was shot prior to leaving to film. The actual equipment used varied due to a lost in transit delivery and some realities of the vehicle. You might be thinking that the most important thing is how impressive your camera is but that is upside down. At the top of the importance chain is energy. How much do you need, how long will it last, is it reliable and if you need to adjust the source (such as a battery) how will it effect the filming. Remember, if you use something at 100% it will strain and die. I aim for 50% usage, so if I need 150w the supply I use provides 300w.

After you have things powered, the next important issue becomes heat. Not only are your devices in constant use, the ambient heat levels of your shooting environment are going to effect matters. If you are in a car, the glass and engine are going to magnify that dramatically. It is a good idea to investigate how your devices manage heat, do they draw in air, are the surfaces heat sinks, where are the vents. Resolving heat issues is fun. I have used ice trays with hard drives and plumbing pipe to direct air over laptops. Strain comes into play again. A device operating at 100% will cook.

Third is how to secure equipment. This is not as straight forward as it sounds because the easiest way to tie down gear will cause it to heat up. You need to secure devices with relevant air spaces. Securing equipment isn’t just about a jittery camera either. Consider hard drives and other components that will be effected. Would you be willing to copy a file while shaking your laptop as hard as you can? Probably not. When securing consider accessibility, you might need to be able to access ports, some items may need to be frequently moved and then re-secured.

After you have researched and experimented with these issues finally you have safety. Your’s and the equipment’s, both are intertwined. Well actually you want to make sure they don’t become intertwined. Tripping over a cable can be an expensive disaster (though visually entertaining). If you are in motion it becomes way more serious. How might you deal with a cable tangle around the gear stick when you suddenly need drop from 5th to 3rd due to the unexpected.

The issues are uniquely related to your equipment and the shooting environment but in my humble opinion they outrank the gear in importance.

Equipment calmly resting on a table (HD available)

Vehicle setup

I had intended to shoot this tech piece before leaving, turns out I shot it at the end. This worked out well because you get to see the outcome of shaking everything to bits, trying to cook it, grind it and coat it in salt and dirt. There is not a lot to say about this, it is better to see the conseqences. What I will quickly say is check and double check your vehicle. During the filming of “Wind Blown” we drove 5000km in harsh conditions and even though I did double check, I missed something that could have been a disaster.

The Daihatsu Feroza survived (HD available)


After a night shooting the stars I shot this near Caiguna while capturing sunrise. What did I learn from this film, what will I change in the future. Of course there are new toys desired. It is curious watching the video, I reflect on the reflection that I was a bit exhausted, dehydrated and experiencing mild sun stroke. Just a wee bit. I will let me speak for myself.

Posted in Uncategorized | Tagged , | Leave a comment